The sugar-boiled confectionery (candy) market

• The Indian sugar-boiled confectionery market is estimated at around $700 million (Rs 3,100 crore) .
• The biggest players in this industry are Perfetti Van Melle India, Cadbury, Lotte, Parle, ITC and Nestlé.
• Perfetti Van Melle is the market leader in India with a 25 % share.
• This market is categorised by high activity with frequent product launches and a high level of media engagement.
• While organised trade captures the bulk of the sales in India, unorganised trade (paan shops, kirana stores) generates the bulk of the sales.

Source: Technopak Advisors