Monday, May 31, 2010

India's Energy drink market

Energy drinks
                               India                      World
Market size       Rs 500 crore           Rs 40,500 crores (1 $ = Rs 45)
                         $ 111 million            $ 9 billion
Growth/yr            20%

The effect of energy drinks on consumers comes from the presence of caffeine, vitamins and, in some cases, herbal supplements.

The top brands operating in this segment include Red Bull, Cloud 9, Burn .

Source: Technopak Advisors

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