Energy drinks
India World
Market size Rs 500 crore Rs 40,500 crores (1 $ = Rs 45)
$ 111 million $ 9 billion
Growth/yr 20%
The effect of energy drinks on consumers comes from the presence of caffeine, vitamins and, in some cases, herbal supplements.
The top brands operating in this segment include Red Bull, Cloud 9, Burn .
Source: Technopak Advisors
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